Toggle

Toggle, a rental insurance company by Farmers, came to my team with a conundrum: too many millennial renters don’t have, or sometimes even know about, renters insurance. Our job was to spread the word about Toggle, which offers surprisingly inexpensive not-your-parents’ renters insurance plans on a sleek, millennial-friendly interface. We devised a series of campaign concepts and out-of-home executions to convince young adults that renters insurance is actually a really good, really affordable idea.

Design by Chloe Kim, Doran Chang, Zach Horn