Tubi TV

When Tubi TV, a budding entertainment streaming platform, invited my team to pitch for their business, we gladly accepted the challenge––and won. The objective? Concoct an attention-grabbing campaign, spanning from social media to out-of-home executions, to promote their newly-acquired classic reality TV shows––we’re talking The Bachelor, The Bachelorette, America’s Next Top Model, and more.

With a wealth of infamous, melodramatic contestants to draw inspiration from, our campaign centered on shamelessly embracing the guilty pleasure of reality TV.

Design by Chloe Kim, Todd Nolley, Juliana Yeh