Bob Evans

As MXM’s lead copywriter for Bob Evans Farms, I was tasked with revamping the copy for BobEvansGrocery.com, their social media channels, monthly editorial calendars, style guides, and whatever else the beloved Midwestern giant threw my way. Additionally, I worked with my colleagues to conceptualize, produce, and direct photo and video executions.

“Step One and Done” Starring Alfonso Ribeiro

I had the privilege of writing the scripts for and assisting in the direction of Bob Evans’ “Step One and Done” social media video series, starring actor Alfonso Ribeiro and his wife, Angela.

Website Redesign

From page headers to recipe descriptions, I crafted copy for the renovation of BobEvansGrocery.com, the online home of America's most popular refrigerated side dishes.

Design by George Wu and Doran Chang

Social

In collaboration with the design team, I created social media assets, wrote captions and image copy for static posts, videos, and GIFs, and planned social/editorial calendars for the Bob Evans Grocery Facebook page.

Design by Julianna Yeh and Kirstin Hageleit