Nestlé, El Mejor Nido

I wrote warm, family-oriented copy and conceptualized multi-media executions for Nestlé’s Hispanic recipe website, ElMejorNido.com and its social channels. The hard part? Thinking up copy that would also translate successfully in Spanish.

I also worked with colleagues on set to produce and direct video and photo shoots.

Design by Juliana Yeh

In honor of Earth Day, my design partner and I envisioned a kid-friendly DIY project using recyclable packaging from Nestlé's products. The client loved our idea of repurposing an instant coffee jar as a terrarium, so we got to work co-producing and directing a photoshoot in order to create a simple but captivating GIF tutorial for El Mejor Nido's Facebook page.

My design partner and I created this GIF for Mother's Day. The "Gracias Madre" copy design is comprised of various typefaces from Nestlé product logos.