General Electric Appliances

When pitching to General Electric Appliances, I was challenged with revitalizing a staple American brand with a more contemporary tone and a fresh, relatable social presence. Directed towards established homeowners with families, our executions all center on the idea that everyday life is messy and imperfect, but no matter who you are or where you live, quality appliances are the backbone of every home, making things just a little bit easier.

Design by Chloe Kim, Brittany Padon, and Lilly Grigorian